PRESSGANG
2024
Established in 2022, PRESSGANG was fuelled by a passion to redefine the collaborative landscape for creatives. During the design process, I helped to create promotional merch, social media imagery as well as layouts for their magazine and logo variations for clothing.
Process
Understanding Traveller Preferences
The design process began with comprehensive user research to understand the diverse preferences of travellers. This involved conducting surveys and interviews to identify key factors influencing travel decisions and pain points with existing booking websites.
Creating a Custom Itinerary Planner
Based on the insights gathered, I focused on developing a customised itinerary planner. This feature allowed users to create personalised travel plans, compare different options, and adjust their itineraries according to their preferences.
Ensuring Seamless Navigation
A major focus was on ensuring seamless navigation throughout the website. I designed intuitive navigation paths and incorporated advanced search filters, making it easy for users to find relevant information and book their trips without any hassle.
Result
The final outcome of the travel booking website was a user-friendly and engaging digital product that exceeded the client’s expectations.
Users could easily search for destinations, compare travel packages, and book their trips, all within a seamless and intuitive website experience.
As a result, the travel agency saw an increase in user engagement and bookings, and the website has become a vital component of their overall customer experience.
